I have the Filmic Pro App, among others, and with an Anamorphic adaptor for my iPhone 7 Plus, ($170), I can shoot 2.4 to 1 cinematic video rather than 16:9, and post process on my iMac in FCP to decompress the video, which I have anyway. ![]() That isn't the problem but if you are using additional hardware/software which isn't included in the box and trying to promote the capability of your phone's cameras, it seems somewhat counterproductive. If I was shooting for anything it would be that. I think the campaign was a success precisely necabec of that. There was a 'shot on iPhone' run that promoted user photos and I saw no such disclaimers. But that’s not what you were shooting for, was it? Clarity. I’m confident the disclaimer on the ads is just so nobody will suggest that those videos can’t be shot all on the iPhone without any editing or splicing. People have done editing of pictures and video since the first pictures and videos were taken. Same applies to print when companies call out the sticker features of their smartphone camera abilities only to use a photo on the phone's screen in the ad with an asterisk which points out that the photo itself wasn't take by the phone. ![]() I can't really see the point of pushing the video or photographic aspects of a device and then using additional software and hardware for the end result. ![]() While they run, the words 'additional hardware and software used' also appear. Similar, more generic but world cup focussed, ads have been airing in Spain during the tournament.
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